Thursday, February 10, 2011

Carlos Monteiro




I consider myself a "COMMUNICATOR" a new bread with expertise of the Media universe of the 21st century. A multitasker with knowledge of all Media Channels and the wit to connect and complement content to achieve the objectives.

Incorporation, Integration, connectivity, creativity, the list goes on... all are keywords that are part of my vocabulary.

I've worked in Television, which allowed me to built my skills and abilities that go from Producer, to Writer, Director, Creative, video editor.

Also worked in the Music Industry as an A&R, Head of promotion and marketing for an independent Record Label. Where I managed the image and commercial, sponsorships deals of the artists and products.

I was an account manager for a PR&Communication agency, where I had the chance to explore all my features in a non linear way, doing digital work as web consultant and SoMe Management.

Today I'm working at an advertising company as a strategic / transmedia planner, responsible for development of new business strategies and monitoring creative teams and clients.

Wednesday, February 2, 2011

Work In PR&Comms

Position: Account Manager
Digital Project Manager

M Public Relations is a PR&Comms agency with clients such as Unilever Brands, Google Portugal, CB Richard Ellis, Nintendo, Land Rover to name a few.

As an Account Manager I had to develop strategy and communication plans, produce events for PR purposes and at the same time manage the online content for the clients. From Community Management to producing video, manage web design teams, project budgets and deadlines.

You can check some of my online work on the links below:
Skip (Persil in the UK) Have a Go Campaign Facebook Profile Video for event I Produced

SUN Managed Blog and Community, also planned year events to engage with the community, with video and Image.

Google Portugal

Tuesday, February 1, 2011

Work in the Music Industry

Independent Record Label created by breakthrough artists Buraka Som Sistema.


Position: A&R / Head of marketing and promotion.

As main duties I had to scout for new artists, manage all the Press PR for the label and their roosters, develop and create projects which integrated Brands partnerships&sponsorships, manage distributions deals with retailers and also manage the website and community.

Because of my TV production skills, I also produced and directed video promoting content:

4Play Episode for Channel 4 broadcasted August 2009


Performance at Cargo London Produced and directed


Online Promotion, Community engagement


Sponsorship for Videoclip with Nokia. ( Managed Product Placement Deal)


Production of Live event to celebrate the Launch of Enchufada.
Made Partnership deals with media; Metro, I Newspaper, Myspace, SIC Radical, Time Out Lisboa. Brands Jaggermeister and Nokia.

Promotional TV Spot produced and edited